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4. Other Technologies
Web beacons: These are tiny graphics (sometimes called “clear GIFs” or “web pixels”) with unique identifiers that are used to understand browsing activity. In contrast to cookies, which are stored on a user's computer hard drive, web beacons are rendered invisibly on web pages when you open a page.
Web beacons or "clear GIFs" are small, approx. 1*1 pixel GIF files that can be hidden in other graphics, e-mails, or similar. Web beacons perform similar functions as cookies but are not noticeable to you as a user.
Web beacons send your IP address, the Internet address of the visited website URL), the time at which the web beacon was viewed, the user's browser type, and previously set cookie information to a web server.
By using so-called web beacons on our pages, we can identify your computer and evaluate user behavior (e.g. reactions to promotions).
This information is anonymous and not linked to any personal information on the user's computer or to any database. We may also use this technology in our newsletter.
To prevent web beacons on our pages, you can use tools such as Webwasher, bugnosys, or AdBlock.
To prevent web beacons in our newsletter, please set your mail program to not display HTML in messages. Web beacons are also prevented if you read your emails offline.
Without your explicit consent, we will not use web beacons to unnoticeably:
- collect personal data about you
- transmit such data to third-party vendors and marketing platforms.
6. Contact information